Wrapped in a Hideous Looking eBook Cover

How could anything be worse than spending your valuable time creating a great eBook with valuable information and then wrap it in a hideous looking eBook cover that would cause a prospective customer to have a gag reflex.

A Hideous Cover	A Great Looking Cover

Folks buying a hard back book at their local book store or as an eBook on the Net are trying to discern if they can trust the publisher or not. You can create value in their mind by the presentation of the eBook that you are selling. A professional eBook cover will certainly increase your sales.

Have you ever wanted to reach into your screen and pull out what you saw presented? If you reproduce that feeling in the folks that are looking at your eBook then the sale is not too far away.

Two Choices: Professional or eBook Cover Maker

There are two effortless and inexpensive solutions to choose between.

• There are professional graphic artists that you can hire who will produce an eBook cover for you.
• There are eBook cover maker or generator programs that help you publish your own eBook cover.

An eBook generator usually comes with some templates for your use or you can make your own templates to use with the cover generator.

Some Tips on Choosing a Professional

While you are looking around you should keep the following in your mind. If you choose the first option, the cover should be unique to your product and translate into more sales for you. Getting a professionally designed eBook cover will quickly repay for itself. Second, find an image that says what your product is and make sure you communicate that image to the graphic artist. Use photos as much as possible. There are fee based photos and free photos. Remember, you get what you pay for, even though sometimes you might luck out with the freebees. Third, the graphic vendor that you choose should give you a money back guarantee just in case you really don't like what he or she produces for you. Look for a "no questions asked" money back guarantee.

Which Came First...

You've heard the old adage, "which came first the chicken or the egg?" You can slightly change the words and ask, "which comes first the eBook cover or the eBook?" Usually the words of a print book are black on white or off white paper. However, I am reading a book by Peter Senge. Peter Senge on organizational learning in which the words are printed in a deep blue color on an off white page. The cover, on the other hand, in order to be eye catching should be in color, and there is where the problems usually arise. Different colors produce different emotions in folks. Here are some things to think about. First, graphic artists tell me that one should use a combination between red, blue, black, and white. Yellow contrasted with black is helpful. There is a reason that the yellow pages are printed on yellow paper with black type. Another item of interest to you is the font that is chosen in the eBook cover design. Use a strong font for the title like Arial Black or Impact. Some artists will tell you that only two fonts are conventional for an eBook cover, listen to them. Three is stretching it but might be a possibility if your subject matter calls for it. Remember, the eBook cover is small so make sure it is readable.

For Pete's sake, don't forget the basics of what should appear on a cover: the main title, a good sub title, and your name as author. Some times it is wise to put the URL on the cover but only if it is the root URL and by that I mean don't list subdirectories and drop the http://.