Viral eBook Marketing

You know how viruses work, a person sneezes and the airborne germs seep into your body and in a few days you are experiencing the same symptoms that the sneezer brought to the office. Viruses on the computer have single-handedly brought down large computer systems. We all heard the horror stories. Good news again! An eBook can become a virus in a good sense, spreading the news about your information to literally thousands.

This simple group of files that are compressed into one document and made available for download can do wonders for your information product. Any visitor to your site can download a free copy, read it, click around in it, and give it away to their friends. Wow! What could be easier.

An eBook is considered by online marketers as the perfect tool for marketing online. If you develop just one quality eBook you will have produced a "sales person" for you that will work 24/7, 365. Simple concepts like ebook marketing can also be simple to accomplish. Find a problem that needs to be solved that relates to the specific eBook that you are writing and make a marketing ebook out of it. You might even give away one or more chapters along with a Table of Contents. Just make sure you give a reasonable answer to the problem you are addressing. Nobody likes to spend their time and not come away with a solution that will be helpful to them.

You might even suggest to your visitors who will be giving your eBook away that they can customize it with their own website information inside, in addition to yours becoming a winning idea for both parties.

Some eBook compilers will allow customization and provide you with the branding software as well. You then distribute the compliable eBook and the branding software for your visitor to download.

Ebook Edit Pro is highly recommended for this kind of operation. This is a wonderful product that is easy to use and has a small popup message box that loads prior to your eBook loading, in which you can place a short advertisement for everyone to see as the eBook is loading. Ebook Edit Pro allows you to customize the look of the navigation toolbar that runs the eBook when loaded. It's great, give it a try.

Remember, Free is one of the most favorite words in the English language. So when you say Free make sure there are no financial strings attached to the offer you are making. Learn to Give, Give, Give, in order to Receive.

Tools for eBook Marketing

It's hard to imagine doing any kind of work with tools. Some tools can do similar jobs, but one may be better than the other. As an example, if you need to dig a hole, you could dig it with your hands or you could dig it with a shovel. Both hands and shovels are tools, but a shovel is much better suited to do the job with more ease.

The same is true of marketing eBooks. You need tools! If you haven't heard his name among the Internet marketers, you will sooner or later. Well, let's make it sooner. Jimmy Brown is a great source for great marketing eBooks information. His Profit Pulling Offers is excellent!

Of course, it goes without saying, although I will say it any how, you need a website for web presence. That requires a domain name and an ISP. Sounds overwhelming? It can be, but Site Build It! is a one stop shop that walks you through all this stuff in an easy to follow eBook that you receive from Ken Evoy, the mastermind behind Site Build It!. BTW: This is a Site Build It! site.

A friend of mine who was a printer once told me he was thinking about getting in on the Internet craze by putting a site on the Net. I asked him how people found his brick and mortar store? He gave me the standard answer, marketing his presence. I asked him how he expected folks to find his website online. He didn't know. Well, the answer is simple, but it takes work to produce. The answer is "search engine placement." Search engines like Yahoo and Google help your prospective customers find you on the Net. There are techniques to getting a high placement in their searches. Without these techniques in play it will be difficult for folks who are looking for your specific information to discover it.

Another tool that is powerful and helpful is an Autoresponder. These little genius emails, usually an eCourse, go out effortlessly to visitors as you collect their names for your mailing list. They can be cram-packed with reminders for your information product. They can be for any duration of time: If you notice on the left side of the page you are reading, there is an offer to signup for "7 Info-Product Ideas." This little eCourse has seven lessons. A visitor who signs up receives the first lesson immediately and then the following six on a three day interval. This is all done effortlessly with an Autoresponder.

Here are some other tools:

1. A compiler to take your written files and convert them into an eBook.
2. A place to process your customer's order like PayPal.
3. An affiliate program so others can sell your eBook also.
4. A keyword finder to help you discover the search terms you use to be search-engine friendly.

Still interested in marketing eBooks? Sure you are!

Because there is just as large of a chance to fail with an Internet business as there is any other kind of business, you need to equip yourself with the right tools. Marketing eBooks is no different. That's why the six items we just mentioned: website, search engine placement, autoresponder, compiler, order processing, and affiliate program are indispensable to marketing eBooks on the Net.

There is a lot of information available about marketing in general, marketing on the Net specifically and marketing eBooks in a detailed way. Just be careful as you start this journey. Take your time. Research, Reflect, Refine, and then move forward. But in the final analysis make sure that the seven items above are included in your toolkit.